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With the house renovation and construction season at its peak, Binani Cement – a market leader - is going all out to promote its brand with a mega outdoor campaign to drive brand salience, create an impact and convey the brand message to its target audience.As a brand str
Laqshya India, consisting of its OOH specialist agency division OMI, the Airports and also the conventional OOH Media divisions, has just strengthened its organization to tackle an aggressive growth phase that it anticipates in the immediate future. While Indrajit Sen continues a
The out-of-home industry has began to embrace digital media with enthusiasm, installing digital screens in shopping centres, in high-traffic areas and in the London Underground. Advertiser response has been positive for a number of reasons. Partly it’s because moving images are m
Laqshya India, consisting of its OOH specialist agency division OMI, the Airports and also the conventional OOH Media divisions, has just strengthened its organization to tackle an aggressive growth phase that it anticipates in the immediate future. While Indrajit Sen continue
The Centre for Future Studies, a UK-based consulting firm,has come out with a research that is, within the next 12 months we will see a revolution in digital outdoor advertising media starting with advertising tailored to respond to a person's mood. The report is predicti
